Creating online presence for stores- Product catalogs
Creating online presence for stores- Product catalogs
Creating online presence for stores- Product catalogs
Creating online presence for stores- Product catalogs
Creating online presence for stores- Product catalogs
Helping sellers and their physical stores translate their entire catalog into an e-commerce experience, thus helping them curate their online presence
Helping sellers and their physical stores translate their entire catalog into an e-commerce experience, thus helping them curate their online presence
Helping sellers and their physical stores translate their entire catalog into an e-commerce experience, thus helping them curate their online presence
Helping sellers and their physical stores translate their entire catalog into an e-commerce experience, thus helping them curate their online presence
Helping sellers and their physical stores translate their entire catalog into an e-commerce experience, thus helping them curate their online presence
top flavours
top flavours
top flavours
top flavours
top flavours
Product Design, Design Systems, Responsive design
Product Design, Design Systems, Responsive design
Product Design, Design Systems, Responsive design
Product Design, Design Systems, Responsive design
Product Design, Design Systems, Responsive design
spice level
spice level
spice level
spice level
spice level
Senior Designer
Senior Designer
Senior Designer
Senior Designer
Senior Designer
cook time
cook time
cook time
cook time
cook time
Dec ‘24 - Mar ‘25
Dec ‘24 - Mar ‘25
Dec ‘24 - Mar ‘25
Dec ‘24 - Mar ‘25
Dec ‘24 - Mar ‘25
best paired with
best paired with
best paired with
best paired with
best paired with
PMs, Front-end & Backend Engineers
PMs, Front-end & Backend Engineers
PMs, Front-end & Backend Engineers
PMs, Front-end & Backend Engineers
PMs, Front-end & Backend Engineers
chef’s notes
chef’s notes
chef’s notes
chef’s notes
chef’s notes
Single-handedly taking care of design for an entire vertical.
Single-handedly taking care of design for an entire vertical.
Single-handedly taking care of design for an entire vertical.
Single-handedly taking care of design for an entire vertical.
Single-handedly taking care of design for an entire vertical.

Context setting
Context setting
Context setting
Context setting
Context setting
Pincode Business was started to help local stores get into the online market and compete fairly with current e-commerce competitors by...
Pincode Business was started to help local stores get into the online market and compete fairly with current e-commerce competitors by...
Pincode Business was started to help local stores get into the online market and compete fairly with current e-commerce competitors by...
Pincode Business was started to help local stores get into the online market and compete fairly with current e-commerce competitors by...
Pincode Business was started to help local stores get into the online market and compete fairly with current e-commerce competitors by...

Giving them visibility
Giving them visibility
Giving them visibility
Giving them visibility
Giving them visibility
Create awareness & help them serve their trusted customers online as well as in-store.
Create awareness & help them serve their trusted customers online as well as in-store.
Create awareness & help them serve their trusted customers online as well as in-store.
Create awareness & help them serve their trusted customers online as well as in-store.
Create awareness & help them serve their trusted customers online as well as in-store.

Organising their sales
Organising their sales
Organising their sales
Organising their sales
Organising their sales
Keep track of everything- their products, sales and offers, which helps them be informed.
Keep track of everything- their products, sales and offers, which helps them be informed.
Keep track of everything- their products, sales and offers, which helps them be informed.
Keep track of everything- their products, sales and offers, which helps them be informed.
Keep track of everything- their products, sales and offers, which helps them be informed.

Helping them grow
Helping them grow
Helping them grow
Helping them grow
Helping them grow
Provide insights to stock up, update info & be on top of demand-supply.
Provide insights to stock up, update info & be on top of demand-supply.
Provide insights to stock up, update info & be on top of demand-supply.
Provide insights to stock up, update info & be on top of demand-supply.
Provide insights to stock up, update info & be on top of demand-supply.
I was a pivotal part of the project in the following ways-
I was a pivotal part of the project in the following ways-
I was a pivotal part of the project in the following ways-
I was a pivotal part of the project in the following ways-
I was a pivotal part of the project in the following ways-

Ownership of
an entire vertical
Ownership of
an entire vertical
Ownership of
an entire vertical
Ownership of
an entire vertical
Ownership of
an entire vertical

Cross-functional stakeholder
management
Cross-functional
stakeholder
management
Cross-functional stakeholder
management
Cross-functional stakeholder
management
Cross-functional stakeholder
management

On-field research,
testing & speaking
to real users
On-field research,
testing & speaking to
real users
On-field research,
testing & speaking
to real users
On-field research,
testing & speaking
to real users
On-field research,
testing & speaking to
real users

Creating scalable & responsive system components
Creating scalable & responsive system components
Creating scalable & responsive system components
Creating scalable & responsive system components
Creating scalable & responsive system components
Research
Research
Research
Research
Research
Existing system
Existing system
Existing system
Existing system
Existing system
This is how the system looks like from item discovery, distribution to sale to customers. We will be dealing with the maintenance part of the process in this problem statement.
This is how the system looks like from item discovery, distribution to sale to customers. We will be dealing with the maintenance part of the process in this problem statement.
This is how the system looks like from item discovery, distribution to sale to customers. We will be dealing with the maintenance part of the process in this problem statement.
This is how the system looks like from item discovery, distribution to sale to customers. We will be dealing with the maintenance part of the process in this problem statement.
This is how the system looks like from item discovery, distribution to sale to customers. We will be dealing with the maintenance part of the process in this problem statement.

Quantitative research
Quantitative research
Quantitative research
Quantitative research
Quantitative research
Four months of data told us two things: the MVP moved the needle, but many seller gaps—old and new—still needed closing.
Four months of data told us two things: the MVP moved the needle, but many seller gaps—old and new—still needed closing.
Four months of data told us two things: the MVP moved the needle, but many seller gaps—old and new—still needed closing.
Four months of data told us two things: the MVP moved the needle, but many seller gaps—old and new—still needed closing.
Four months of data told us two things: the MVP moved the needle, but many seller gaps—old and new—still needed closing.
Seller cancellations
Seller cancellations
Seller cancellations
Seller cancellations
Seller cancellations


Taking a lot of time to accept orders and then cancelling with no reason.
Taking a lot of time to accept orders and then cancelling with no reason.
Taking a lot of time to accept orders and then cancelling with no reason.
Taking a lot of time to accept orders and then cancelling with no reason.
Taking a lot of time to accept orders and then cancelling with no reason.
Taking a lot of time to accept orders and then cancelling with no reason.
Metric shift:
Metric shift:
Metric shift:
Metric shift:
Metric shift:
24% → 20%
24% → 20%
24% → 20%
24% → 20%
24% → 20%
Returns & Refunds
Returns & Refunds
Returns & Refunds
Returns & Refunds
Returns & Refunds


The most common reasons being- incorrect/ expired items delivered.
The most common reasons being- incorrect/ expired items delivered.
The most common reasons being- incorrect/ expired items delivered.
The most common reasons being- incorrect/ expired items delivered.
The most common reasons being- incorrect/ expired items delivered.
The most common reasons being- incorrect/ expired items delivered.
Metric shift:
Metric shift:
Metric shift:
Metric shift:
Metric shift:
18% → 17%
18% → 17%
18% → 17%
18% → 17%
18% → 17%
Low user retention
Low user retention
Low user retention
Low user retention
Low user retention


Poor experience due to cancellations, delays & incorrect products delivered.
Poor experience due to cancellations, delays & incorrect products delivered.
Poor experience due to cancellations, delays & incorrect products delivered.
Poor experience due to cancellations, delays & incorrect products delivered.
Poor experience due to cancellations, delays & incorrect products delivered.
Metric shift:
Metric shift:
Metric shift:
Metric shift:
Metric shift:
9% → 10%
9% → 10%
9% → 10%
9% → 10%
9% → 10%
Qualitative research- On-field interviews
Qualitative research- On-field interviews
Qualitative research- On-field interviews
Qualitative research- On-field interviews
Qualitative research- On-field interviews
We split our team into cross-functional groups of 4-5 and did a quick market visit. The goal: observe how users work with the app, spot bottlenecks, and gather feedback on what they need the most.
We split our team into cross-functional groups of 4-5 and did a quick market visit. The goal: observe how users work with the app, spot bottlenecks, and gather feedback on what they need the most.
We split our team into cross-functional groups of 4-5 and did a quick market visit. The goal: observe how users work with the app, spot bottlenecks, and gather feedback on what they need the most.
We split our team into cross-functional groups of 4-5 and did a quick market visit. The goal: observe how users work with the app, spot bottlenecks, and gather feedback on what they need the most.
We split our team into cross-functional groups of 4-5 and did a quick market visit. The goal: observe how users work with the app, spot bottlenecks, and gather feedback on what they need the most.

Help track loose items and their
inventory (stock)
Help track loose items and their
inventory (stock)
Help track loose items and their
inventory (stock)
Help track loose items and their
inventory (stock)
Help track loose items and their
inventory (stock)
“
Only barcoded FMCG items are easy to bill. Loose items we
tend to add our own code to scan & bill.
Only barcoded FMCG items are easy to bill. Loose items we
tend to add our own code to scan & bill.
Only barcoded FMCG items are easy to bill. Loose items we
tend to add our own code to scan & bill.
Only barcoded FMCG items are easy to bill. Loose items we
tend to add our own code to scan & bill.
Only barcoded FMCG items are easy to bill. Loose items we
tend to add our own code to scan & bill.
”
Make item addition and
editing faster
Make item addition and
editing faster
Make item addition and
editing faster
Make item addition and
editing faster
“
Product addition/update takes 24 hrs to reflect on app.
Theres no clear QC process
Product addition/update takes 24 hrs to reflect on app.
Theres no clear QC process
Product addition/update takes 24 hrs to reflect on app.
Theres no clear QC process
Product addition/update takes 24 hrs to reflect on app.
Theres no clear QC process
Product addition/update takes 24 hrs to reflect on app.
Theres no clear QC process
”


Help track stock availability & info updations real time
Help track stock availability & info updations
real time
Help track stock availability & info updations real time
Help track stock availability & info updations real time
Help track stock availability & info updations
real time
“
Assumption that theres 20 units when added. I just have to
fill mandatory fields to add products
Assumption that theres 20 units when added. I just have to
fill mandatory fields to add products
Assumption that theres 20 units when added. I just have to
fill mandatory fields to add products
Assumption that theres 20 units when added. I just have to
fill mandatory fields to add products
Assumption that theres 20 units when added. I just have to
fill mandatory fields to add products
”
Problem Discovery
Problem Discovery
Problem Discovery
Problem Discovery
Problem Discovery
Some Constraints and Challenges
Some Constraints and Challenges
Some Constraints and Challenges
Some Constraints and Challenges
Some Constraints and Challenges
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines
Time management
Time management
Time management
Time management
Time management
All teams were on a very tight schedule and the main aim was to ship to make sure it worked.
All teams were on a very tight schedule and the main aim was to ship to make sure it worked.
All teams were on a very tight schedule and the main aim was to ship to make sure it worked.
All teams were on a very tight schedule and the main aim was to ship to make sure it worked.
All teams were on a very tight schedule and the main aim was to ship to make sure it worked.
Prioritisation & Versioning
Prioritisation & Versioning
Prioritisation & Versioning
Prioritisation & Versioning
Prioritisation & Versioning
Some hard calls made, to decide on what goes out immediately and what can be done for later
Some hard calls made, to decide on what goes out immediately and what can be done for later
Some hard calls made, to decide on what goes out immediately and what can be done for later
Some hard calls made, to decide on what goes out immediately and what can be done for later
Some hard calls made, to decide on what goes out immediately and what can be done for later
Bringing to a consensus
Bringing to a consensus
Bringing to a consensus
Bringing to a consensus
Bringing to a consensus
Convincing for design enhancements & keeping communications airtight was a challenge
Convincing for design enhancements & keeping communications airtight was a challenge
Convincing for design enhancements & keeping communications airtight was a challenge
Convincing for design enhancements & keeping communications airtight was a challenge
Convincing for design enhancements & keeping communications airtight was a challenge
Problem statement
Problem statement
Problem statement
Problem statement
Problem statement
We collated all the insights (qualitative and quantitative) into understandable how-might-we statements which helped us solve for the problems in a targeted manner
We collated all the insights (qualitative and quantitative) into understandable how-might-we statements which helped us solve for the problems in a targeted manner
We collated all the insights (qualitative and quantitative) into understandable how-might-we statements which helped us solve for the problems in a targeted manner
We collated all the insights (qualitative and quantitative) into understandable how-might-we statements which helped us solve for the problems in a targeted manner
We collated all the insights (qualitative and quantitative) into understandable how-might-we statements which helped us solve for the problems in a targeted manner
So, How might we help sellers...
So, How might we help sellers...
So, How might we help sellers...
So, How might we help sellers...
So, How might we help sellers...

Add products quickly & effortlessly?
Add products quickly & effortlessly?
Add products quickly & effortlessly?
Add products quickly & effortlessly?
Add products quickly & effortlessly?
Discoverable process & a part of daily routine
Discoverable process & a part of daily routine
Discoverable process & a part of daily routine
Discoverable process & a part of daily routine
Discoverable process & a part of daily routine

Update info and
keep track of it?
Update info and
keep track of it?
Update info and
keep track of it?
Update info and
keep track of it?
Update info and
keep track of it?
Update nudges & a strict QC for accuracy
Update nudges & a strict QC for accuracy
Update nudges & a strict QC for accuracy
Update nudges & a strict QC for accuracy
Update nudges & a strict QC for accuracy
Track product stocking
(in & out of stock)
Track product stocking
(in & out of stock)
Track product stocking
(in & out of stock)
Track product stocking
(in & out of stock)
Track product stocking
(in & out of stock)
Track & calculate stock count & alerts for restock
Track & calculate stock count & alerts for restock
Track & calculate stock count & alerts for restock
Track & calculate stock count & alerts for restock
Track & calculate stock count & alerts for restock

Collect relevant info to identify items?
Collect relevant info to identify items?
Collect relevant info to identify items?
Collect relevant info to identify items?
Collect relevant info to identify items?
Maintaining details & assigning unique codes.
Maintaining details & assigning unique codes.
Maintaining details & assigning unique codes.
Maintaining details & assigning unique codes.
Maintaining details & assigning unique codes.

Solutioning
Solutioning
Solutioning
Solutioning
Solutioning
Existing designs & Iterations
Existing designs & Iterations
Existing designs & Iterations
Existing designs & Iterations
Existing designs & Iterations
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines. We moved through many iterations...
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines. We moved through many iterations...
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines. We moved through many iterations...
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines. We moved through many iterations...
There were massive challenges in terms of pushing for the best user experience and not just any functioning product, apart from enhancements & managing strict timelines. We moved through many iterations...





Current designs
Current designs
Current designs
Current designs
Current designs
This is how we dealt with all the previously mentioned “How might we” statements-
This is how we dealt with all the previously mentioned “How might we” statements-
This is how we dealt with all the previously mentioned “How might we” statements-
This is how we dealt with all the previously mentioned “How might we” statements-
This is how we dealt with all the previously mentioned “How might we” statements-
How might we help sellers add products quickly & effortlessly?
How might we help sellers add products quickly & effortlessly?
How might we help sellers add products quickly & effortlessly?
How might we help sellers add products quickly & effortlessly?
How might we help sellers add products quickly & effortlessly?
Make product addition/ updation easy, discoverable and a part of every day activity
Make product addition/ updation easy, discoverable and a part of every day activity
Make product addition/ updation easy, discoverable and a part of every day activity
Make product addition/ updation easy, discoverable and a part of every day activity
Make product addition/ updation easy, discoverable and a part of every day activity
(Prototype)
(Prototype)
(Prototype)
(Prototype)
(Prototype)

How might we help sellers update info and keep track of it?
How might we help sellers update info and keep track of it?
How might we help sellers update info and keep track of it?
How might we help sellers update info and keep track of it?
How might we help sellers update info and keep track of it?
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to maintain accuracy
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to maintain accuracy
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to maintain
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to maintain accuracy
Nudges and recommendations to push seller to update products and a strict QC process and tracking of all edits to maintain accuracy
maintain accuracy
accuracy
(Prototype)
(Prototype)
(Prototype)
(Prototype)
(Prototype)

How might we help sellers track product stocking (in & out of stock)
How might we help sellers track product stocking (in & out of stock)
How might we help sellers track product stocking (in & out of stock)
How might we help sellers track product stocking (in & out of stock)
How might we help sellers track product stocking (in & out of stock)
Call-outs for stocking up, collecting stock count info for products to auto-calculate & mark out of stock accurately.
Call-outs for stocking up, collecting stock count info for products to auto-calculate & mark out of stock accurately.
Call-outs for stocking up, collecting stock count info for products to auto-calculate & mark out of stock accurately.
Call-outs for stocking up, collecting stock count info for products to auto-calculate & mark out of stock accurately.
Call-outs for stocking up, collecting stock count info for products to auto-calculate & mark out of stock accurately.
(Prototype)
(Prototype)
(Prototype)
(Prototype)
(Prototype)

How might we help sellers collect relevant info to identify items correctly?
How might we help sellers collect relevant info to identify items correctly?
How might we help sellers collect relevant info to identify items correctly?
How might we help sellers collect relevant info to identify items correctly?
How might we help sellers collect relevant info to identify items correctly?
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products batches accurately
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products batches accurately
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products batches
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products batches accurately
Maintaining details regarding every stock inward/update & assigning unique codes for identifying & delivering products batches accurately
batches accurately
accurately
(Prototype)
(Prototype)
(Prototype)
(Prototype)
(Prototype)

Impacts
Impacts
Impacts
Impacts
Impacts
30%
30%
In listed products
In listed products
In listed products
In listed products
In listed products
Metric shift-
Metric shift-
Metric shift-
Metric shift-
Metric shift-
40k SKUs ---> 51k SKUs
40k SKUs ---> 51k SKUs
40k SKUs ---> 51k SKUs
40k SKUs ---> 51k SKUs
40k SKUs ---> 51k SKUs
Which means-
Which means-
Which means-
Which means-
Which means-
no. of products listed online & available for sale in that store
no. of products listed online & available for sale in that store
no. of products listed online & available for sale in that store
no. of products listed online & available for sale in that store
no. of products listed online & available for sale in that store
For business?-
For business?-
For business?-
For business?-
For business?-
Improves variety, increased orders, makes store more relevant
Improves variety, increased orders, makes store more relevant
Improves variety, increased orders, makes store more relevant
Improves variety, increased orders, makes store more relevant
Improves variety, increased orders, makes store more relevant
Which led to-
Which led to-
Which led to-
Which led to-
Which led to-
23k SKUs ---> 30k orders p/m (10% imp)
23k SKUs ---> 30k orders p/m (10% imp)
23k SKUs ---> 30k orders p/m (10% imp)
23k SKUs ---> 30k orders p/m (10% imp)
23k SKUs ---> 30k orders p/m (10% imp)
14%
14%
In product information
In product information
In product information
In product information
In product information
Metric shift-
Metric shift-
Metric shift-
Metric shift-
Metric shift-
3k SKUs ---> 4k SKUs
3k SKUs ---> 4k SKUs
3k SKUs ---> 4k SKUs
3k SKUs ---> 4k SKUs
3k SKUs ---> 4k SKUs
Which means-
Which means-
Which means-
Which means-
Which means-
information listed about the product in the catalog
information listed about the product in the catalog
information listed about the product in the catalog
information listed about the product in the catalog
information listed about the product in the catalog
For business?-
For business?-
For business?-
For business?-
For business?-
Reduced no. of returns/refunds due to incorrect products
Reduced no. of returns/refunds due to incorrect products
Reduced no. of returns/refunds due to incorrect products
Reduced no. of returns/refunds due to incorrect products
Reduced no. of returns/refunds due to incorrect products
Which led to-
Which led to-
Which led to-
Which led to-
Which led to-
17% tickets ---> 4% tickets (76% imp)
17% tickets ---> 4% tickets (76% imp)
17% tickets ---> 4% tickets (76% imp)
17% tickets ---> 4% tickets (76% imp)
17% tickets ---> 4% tickets (76% imp)
65%
65%
In seller cancellations
In seller cancellations
In seller cancellations
In seller cancellations
In seller cancellations
Metric shift-
Metric shift-
Metric shift-
Metric shift-
Metric shift-
20% ---> 7% cancellations
20% ---> 7% cancellations
20% ---> 7% cancellations
20% ---> 7% cancellations
20% ---> 7% cancellations
Which means-
Which means-
Which means-
Which means-
Which means-
Reduced cancellations from seller end
Reduced cancellations from seller end
Reduced cancellations from seller end
Reduced cancellations from seller end
Reduced cancellations from seller end
For business?-
For business?-
For business?-
For business?-
For business?-
Improves user retention as we provide a better experience
Improves user retention as we provide a better experience
Improves user retention as we provide a better experience
Improves user retention as we provide a better experience
Improves user retention as we provide a better experience
3%
3%
In user retention
In user retention
In user retention
In user retention
In user retention
Metric shift-
Metric shift-
Metric shift-
Metric shift-
Metric shift-
10% ---> 13% repeat users
10% ---> 13% repeat users
10% ---> 13% repeat users
10% ---> 13% repeat users
10% ---> 13% repeat users
Which means-
Which means-
Which means-
Which means-
Which means-
Increased no. of users revisiting & reordering
Increased no. of users revisiting & reordering
Increased no. of users revisiting & reordering
Increased no. of users revisiting & reordering
Increased no. of users revisiting & reordering
For business?-
For business?-
For business?-
For business?-
For business?-
Increases a loyal customer base and shows acceptance
Increases a loyal customer base and shows acceptance
Increases a loyal customer base and shows acceptance
Increases a loyal customer base and shows acceptance
Increases a loyal customer base and shows acceptance
Retrospective
Retrospective
Retrospective
Retrospective
Retrospective
Future expansions
Future expansions
Future expansions
Future expansions
Future expansions
Given this was an ongoing solution, there were a lot of avenues that we wanted to branch out to and apart from expanding and improving on the existing features that we had pushed out
Given this was an ongoing solution, there were a lot of avenues that we wanted to branch out to and apart from expanding and improving on the existing features that we had pushed out
Given this was an ongoing solution, there were a lot of avenues that we wanted to branch out to and apart from expanding and improving on the existing features that we had pushed out
Given this was an ongoing solution, there were a lot of avenues that we wanted to branch out to and apart from expanding and improving on the existing features that we had pushed out
Given this was an ongoing solution, there were a lot of avenues that we wanted to branch out to and apart from expanding and improving on the existing features that we had pushed out
In-store items
In-store items
In-store items
In-store items
In-store items

Listing offline products while encouraging sellers to expand their catalogs.
Listing offline products while encouraging sellers to expand their catalogs.
Listing offline products while encouraging sellers to expand their catalogs.
Listing offline products while encouraging sellers to expand their catalogs.
Listing offline products while encouraging sellers to expand their catalogs.
Billing/Invoice
Billing/Invoice
Billing/Invoice
Billing/Invoice
Billing/Invoice


Capturing taxes for accurate in-store billing and invoicing
Capturing taxes for accurate in-store billing and invoicing
Capturing taxes for accurate in-store billing and invoicing
Capturing taxes for accurate in-store billing and invoicing
Capturing taxes for accurate in-store billing and invoicing
Distributor relations
Distributor relations
Distributor relations
Distributor relations
Distributor relations


Helping sellers restock fast-moving items by directly raising POs in-app.
Helping sellers restock fast-moving items by directly raising POs in-app.
Helping sellers restock fast-moving items by directly raising POs in-app.
Helping sellers restock fast-moving items by directly raising POs in-app.
Helping sellers restock fast-moving items by directly raising POs in-app.
Key take-aways
Key take-aways
Key take-aways
Key take-aways
Key take-aways
Being a large scale project, this gave me immense opportunities to learn around multiple avenues and from many stakeholders from supporting teams.
Being a large scale project, this gave me immense opportunities to learn around multiple avenues and from many stakeholders from supporting teams.
Being a large scale project, this gave me immense opportunities to learn around multiple avenues and from many stakeholders from supporting teams.
Being a large scale project, this gave me immense opportunities to learn around multiple avenues and from many stakeholders from supporting teams.
Being a large scale project, this gave me immense opportunities to learn around multiple avenues and from many stakeholders from supporting teams.
Creating Components
Creating Components
Creating Components
Creating Components
Creating Components
Delivered a track-specific design system with scalable components despite tight timelines.
Delivered a track-specific design system with scalable components despite tight timelines.
Delivered a track-specific design system with scalable components despite tight timelines.
Delivered a track-specific design system with scalable components despite tight timelines.
Delivered a track-specific design system with scalable components despite tight timelines.
Workflows & execution
Workflows & execution
Workflows & execution
Workflows & execution
Workflows & execution
Worked as a ‘relay’ team through clear stakeholder workflows and constant timeline checks.
Worked as a ‘relay’ team through clear stakeholder workflows and constant timeline checks.
Worked as a ‘relay’ team through clear stakeholder workflows and constant timeline checks.
Worked as a ‘relay’ team through clear stakeholder workflows and constant timeline checks.
Worked as a ‘relay’ team through clear stakeholder workflows and constant timeline checks.
Tight feedback loops
Tight feedback loops
Tight feedback loops
Tight feedback loops
Tight feedback loops
Kept feedback cycles tight and tracked decisions to ensure accountability and avoid rework.
Kept feedback cycles tight and tracked decisions to ensure accountability and avoid rework.
Kept feedback cycles tight and tracked decisions to ensure accountability and avoid rework.
Kept feedback cycles tight and tracked decisions to ensure accountability and avoid rework.
Kept feedback cycles tight and tracked decisions to ensure accountability and avoid rework.